Apple is ramping up its efforts for the launch of its first foldable iPhone, tentatively named iPhone Ultra. Recent reports indicate that the tech giant has raised its production target to approximately 10 million units by 2026, up from an earlier estimate of 7 to 8 million units. This increase reflects Apple's confidence in the foldable smartphone market, which has been largely dominated by Samsung and several Chinese manufacturers.
Increased Production Capacity
According to a report from Nikkei Asia, Apple has instructed several suppliers to boost their production capacity for this foldable device. The iPhone Ultra is expected to debut alongside the iPhone 18 Pro series in September 2026. This strategic move highlights Apple's anticipation of strong demand for the new device.
iPhone 18 Pro and iPhone 18 Pro Max Production Plans
In addition to the foldable model, Apple is also requesting suppliers to prepare around 70 million units of the iPhone 18 Pro and iPhone 18 Pro Max. In total, the production target for the latest iPhone lineup in 2026 is estimated to reach about 220 million units. Some suppliers have even been asked to prepare for an additional production of up to 85 million units in the latter half of the following year, as part of a strategy to mitigate supply chain disruptions and meet high demand.
Rumored Features and Pricing
Rumors suggest that the iPhone Ultra will be positioned as the most premium offering in Apple’s smartphone lineup, with a starting price of around $2,500, or approximately 40 million IDR. For the highest storage variant, the price might even reach $3,000, significantly more than most current Android foldable phones. If accurate, this pricing strategy targets the ultra-premium segment, catering to users looking for a foldable device within the Apple ecosystem.
Competitive Landscape and Market Impact
Currently, the foldable phone market is largely led by Samsung with its Galaxy Z Fold and Galaxy Z Flip series, while brands like Huawei and Xiaomi are aggressively launching foldable devices across various markets. The introduction of the iPhone Ultra is expected to shake up this competitive landscape, as Apple aims to leverage its premium design, seamless iOS integration, and robust device ecosystem to attract potential users.
While Apple has yet to disclose specific details regarding the iPhone Ultra's specifications, speculation suggests that it will feature a new hinge design, a slimmer profile, and performance that matches Apple’s flagship models. If the launch timeline remains unchanged, the iPhone Ultra and the iPhone 18 series are anticipated to be unveiled in September 2026.
Source: https://inet.detik.com/consumer/d-8557705/apple-naikkan-produksi-iphone-ultra-lipat-jadi-10-juta-unit
