In a move that signals its intent to compete in the burgeoning screenless fitness tracker market, Apple is reportedly developing a new health-oriented device without a display. This initiative comes as screenless wearables gain popularity, with competitors like WHOOP and Google’s Fitbit Air leading the charge.
Apple's Foray into Screenless Technology
According to insights from Bloomberg's Mark Gurman, Apple has been investigating the concept of a screenless fitness tracker for several months. The project is currently in its early developmental phase, with prototypes being created, although there is no guarantee of a release.
Design and Features of the Potential Tracker
The initial designs reportedly feature a slim fabric band paired with a sensor-laden computing module, completely devoid of a screen. This approach differentiates it significantly from the traditional Apple Watch series, which emphasizes apps and notifications. Instead, this new device would focus more on delivering health and fitness data in a simplified manner.
Market Context and Competitors
The recent launch of Google’s $99 Fitbit Air exemplifies the current trend towards lightweight, screenless devices that prioritize passive health monitoring. Additionally, the Luna Band has recently entered the market, priced at $149, contributing to a growing array of options in the screenless segment alongside established brands like WHOOP and Garmin.
Interest from Apple's Leadership
This potential tracker has garnered attention from key Apple executives, including Executive Chairman Tim Cook and services chief Eddy Cue. Members of Apple’s Vision hardware team are also reportedly involved in the early engineering phases of the project. However, for those hoping to see this device hit the market soon, it appears that any official announcement or release is still quite a ways off.
While the prospect of an Apple-branded screenless fitness tracker is intriguing, it may be prudent for consumers to hold off on making any preparations to purchase until more concrete details emerge.
Source: https://www.androidauthority.com/apple-developing-screenless-fitness-tracker-3714327/
