Upcoming Apple Event and New iPhone Models
On September 9, Apple will hold its much-anticipated event, where John Ternus will make his debut as CEO. The spotlight will be on the iPhone 18 Pro, the iPhone 18 Pro Max, and Apple's first foldable device, tentatively named the iPhone Ultra. Pre-orders for these models are expected to begin just two days later, on September 11.
iPhone Ultra Pricing Insights
Recently, a price listing for the iPhone Ultra was discovered on Vodafone Egypt's website, showing a price tag of EGP 155,750. Although this listing was quickly removed, it offers a glimpse into the potential pricing of this highly anticipated foldable phone. To put this into perspective, the iPhone 17 Pro Max is currently priced at EGP 94,400, which indicates the Ultra could be around 65% more expensive.
Projected Price Comparisons
Using the price of the iPhone 17 Pro Max as a reference, which launched at $1,200, we can anticipate that the iPhone Ultra might be priced around $1,980. In comparison, Samsung's Galaxy Z Fold8, another foldable device, launched at $1,900, suggesting that while the Ultra is positioned competitively, buyers may face a steep price increase.
Price Estimates for iPhone 18 Pro and Pro Max
Vodafone Egypt also listed the iPhone 18 Pro at EGP 98,000 and the iPhone 18 Pro Max at EGP 105,000. The pricing reflects a 10% increase for the Pro model and an 11% increase for the Pro Max when compared to their predecessors. This aligns with estimates suggesting that the Bill of Materials for the iPhone 18 Pro has risen significantly, indicating a likely price tag of around $1,210 for the Pro and $1,320 for the Pro Max.
Conclusion and Anticipation
As the launch date approaches, speculation around pricing will likely continue to grow. While the expected increases may raise eyebrows, they reflect ongoing trends in the smartphone market. As always, Apple aims to deliver innovative technology that often comes with a premium price.
Source: https://www.gsmarena.com/iphone_ultra_iphone_18_pro_and_18_pro_max_prices_leaked_by_vodafone__heres_the_damage-news-74484.php



