LG Introduces Latest OLED Display Achievement
LG, as one of the pioneers in the display industry, recently announced a significant milestone in their OLED display technology. The company claims that its OLED panels are now capable of reproducing colors and brightness levels with very high accuracy, as desired by content creators. This is certainly good news for professionals in the creative field who rely on display quality for their work.
Certification from Intertek: Proof of LG's Technological Excellence
LG's claims are not without basis. They became the first company in the world to obtain the latest certification from Intertek, a leading global inspection and certification body headquartered in the UK. This certification is known as 'Perfect Color/Brightness Accuracy up to 500 lux' and is designed to provide a more realistic assessment of display accuracy in showing color and brightness under real room lighting conditions.
According to LG, this certification reflects a more logical evaluation process compared to previous display testing methods. Until now, display quality has generally been measured only through standard specifications such as color gamut and peak brightness. Unfortunately, these parameters do not fully represent display performance when used to show video content in everyday environments.
Comprehensive Testing Methodology
Intertek has developed a comprehensive set of test patterns to assess every variation of color and brightness. This program objectively evaluates image quality across various types of displays, both self-emissive panels like OLED and LCD models that rely on backlighting. Recent research results show that LG Display's OLED panels achieved a perfect score in these tests.
- LG OLED panels can reproduce colors according to the original intent of the creators.
- Brightness levels on OLED panels remain uniform under various conditions.
On the other hand, LCD panels showed less satisfactory performance and failed to achieve a perfect score. This is due to inherent structural limitations in LCD technology, where zone-based backlight brightness control systems can cause light distortion, especially when playing certain HDR content.
More Targeted Marketing Strategy
With this prestigious certification, LG plans to showcase Intertek's test results as part of their OLED product marketing strategy. Hyeon-woo Lee, Head of the Large Display Business Unit at LG Display, revealed that the company is preparing clearer communication strategies to educate customers about the premium image quality advantages offered by OLED displays.
This step is expected to help consumers understand the various benefits provided by this technology, as well as reinforce LG's position as a leader in display innovation. With this achievement, LG is not only aiming to boost sales but also to educate the market about the importance of display quality in the creative process.
In an era where visuals are increasingly important, LG's achievement in OLED display technology could be a significant step forward, not only for the company itself but also for the creative industry as a whole. With Intertek certification, users can feel confident that LG OLED displays deliver the expected performance in every creative project they undertake.
Source: https://inet.detik.com/consumer/d-8551759/lg-pamer-pencapaian-layar-oled-warna-dan-kecerahan-yang-sempurna
