Meta Launches Affordable Smart Glasses
Meta, the company led by Mark Zuckerberg, recently announced the launch of a new series of smart glasses priced at an affordable USD 299. At this price, the new glasses are at least USD 80 cheaper than the second-generation Meta Ray-Ban glasses, which were previously the entry-level choice. This move shows that Meta is increasingly serious about expanding its reach into the wearable device market.
New Design and Collaboration with EssilorLuxottica
The newly released smart glasses feature a completely new design and are the result of a collaboration with EssilorLuxottica, the parent company of the well-known Ray-Ban brand. However, unlike previous products, these glasses no longer carry the Ray-Ban or Oakley brands. This decision was made to emphasize a new identity for the product, which is expected to attract a broader market.
Key Features of Meta Smart Glasses
Although these glasses do not have a display, they still offer interesting features such as an integrated camera and speakers. Users can interact with Meta's AI to help translate or understand their surroundings. Additionally, the glasses allow users to easily take photos and record videos. With these features, Meta hopes to provide a more immersive and interactive experience for its users.
The Future of Smart Glasses and Meta's Market Position
Meta executives believe these smart glasses are a first step toward developing more advanced devices that may include displays and more sophisticated computing capabilities in the future. Last year, Meta also announced the Ray-Ban Display glasses priced at USD 799, which already feature an internal display. Mark Zuckerberg appears more optimistic about the potential of smart glasses compared to virtual reality (VR) headsets, which were previously the company's main focus during its transition from Facebook to Meta in 2021.
Zuckerberg argues that smart glasses could replace smartphones in the future. He also believes that smart glasses and artificial intelligence (AI) are closely linked and will become an integral part of computing evolution. "Glasses are the ideal device for AI and the Metaverse. With these glasses, AI can see what you see, hear what you hear, and interact with you throughout the day," he explained. According to him, with over one billion people worldwide wearing glasses, there is a strong possibility that within 5 to 10 years, these glasses will transform into AI-powered devices.
Meanwhile, competition in the smart glasses market is heating up. Recently, Google announced it is developing new smart glasses through a partnership with Warby Parker, with the device powered by AI Gemini. Additionally, Snap has just launched Specs, smart glasses priced at USD 2,195, positioned as a smartphone successor by CEO Evan Spiegel. With various innovations emerging, the future of smart glasses looks increasingly exciting to watch.
Source: https://inet.detik.com/consumer/d-8546207/meta-rilis-kacamata-pintar-murah-siap-gantikan-smartphone
