The recent release of Christopher Nolan's film The Odyssey on July 17, 2026, has unexpectedly benefited Ubisoft's popular game, Assassin's Creed Odyssey. This film has led to a notable increase in daily players across various gaming platforms.
Significant Increase in Daily Players
According to data from Aliena Analytics, the daily active users of Assassin's Creed Odyssey surged from 122,000 on the film's premiere day to 233,000 within just ten days. This marks an impressive growth of approximately 1.8 times compared to the period before the film's release.
Platform-specific Player Growth
The Xbox platform saw the most substantial rise, with daily active users climbing 134% from 36,000 to 84,000. Meanwhile, PlayStation users nearly doubled to 114,000, and Steam recorded a 26% increase in its player base.
Market Insights and Analysis
Rhys Elliot, the head of market analysis at Aliena Analytics, attributes this phenomenon to a spike in console sales and subscription services. Notably, Assassin's Creed Odyssey is available on Game Pass and PlayStation Plus, which likely contributed to the increased player engagement.
Comparative Success with Other Titles
Data from Video Game Insights (VGI) further supports these findings, indicating that the combined daily active users for the game rose from 150,000 at the film's launch to 238,000 by July 26, 2026. Elliot noted, "While software sales have moderately moved around 400,000 copies this year, the most important aspect is the pure engagement of players." He added that the film may not have led millions to purchase the eight-year-old game, but it successfully encouraged many to revisit it.
Assassin's Creed Odyssey isn’t the only title experiencing this trend. Fallout games also saw a significant uptick in daily active users following their adaptation into a film series on Prime Video. In the weeks after, daily players for Fallout 3 and Fallout 4 surged by 225%.
The sales of Fallout games also spiked after the premiere of the second season of the series, with VGI reporting impressive growth for Fallout: New Vegas and substantial increases for Fallout 4. Concurrent players on Steam more than doubled after the series debut, rising from an average of 20,000 to over 40,000.
Source: https://inet.detik.com/games-news/d-8599284/pemain-assassins-creed-odyssey-melonjak-gegara-film-christopher-nolan
