Samsung has taken a creative approach to market its latest device, the Galaxy Z Fold 8, while also taking a jab at Apple’s iPhone Duo. In a recent advertising campaign, the company enlisted a man named Tim Cook from Palmerston North, New Zealand, to promote the new foldable smartphone.
A Unique Advertising Strategy
The advertisement, which was uploaded by Samsung New Zealand on YouTube, features Tim Cook, who shares a striking resemblance to the former CEO of Apple. Sporting glasses and a business-casual outfit reminiscent of Apple executives, this Tim Cook introduces the Galaxy Z Fold 8 in a humorous twist.
Catchphrases and Parody
“Hi, I’m Tim Cook from Palmy. I’m reviewing my new Samsung Galaxy Z Fold 8,” he states at the beginning of the video. The ad cleverly mimics the style of Apple’s product launch videos, with the impersonator delivering lines such as “the future has arrived” and “everything changes with this phone.”
A Playful Jab at Apple
In a tongue-in-cheek conclusion, he asserts, “The best phone I’ve ever had. You can quote me on that, Tim Cook from Palmerston North.” This playful jab comes just days after Apple's 'Surprise and Shine' event, where they unveiled several new products, including the iPhone 18 Pro series and the Apple Watch Series 12.
Market Competition and Industry Insights
Apple also introduced its first foldable phone, the iPhone Duo, which features a design similar to the Galaxy Z Fold 8, boasting a 5.4-inch external display and a 7.6-inch main screen. Samsung has not been shy about critiquing Apple; shortly after the iPhone Duo's announcement, Samsung's U.S. X account referred to Apple’s new product as “reheating leftovers,” highlighting that Samsung has already reached its eighth generation of foldable smartphones.
This ad campaign illustrates Samsung's knack for leveraging humor while asserting its position in the competitive smartphone market.
Source: https://inet.detik.com/consumer/d-8661495/samsung-gaet-tim-cook-untuk-promosikan-galaxy-z-fold-8
