Shin Ye Eun Visits Jakarta to Celebrate Housewarming by LG
South Korean actress Shin Ye Eun recently visited Indonesia to enliven the Housewarming by LG event. This event was more than just a ceremony; it was a smart home experience combining artificial intelligence (AI) technology with lifestyle inspiration rooted in Korean culture. The event took place at LG Zona Seru, Central Park Mall, Jakarta, and successfully attracted many visitors.
Smart Home Concept with a Touch of Korean Culture
At the event, LG introduced the AI Home concept supported by the LG ThinQ ecosystem. Visitors were invited to experience a warm and personal home atmosphere inspired by Korean culture, which is already familiar to the Indonesian public. Ha Sang-chul, President of LG Electronics Indonesia, revealed that Indonesia is a very strategic market for the company. For over 35 years, LG has been committed to growing alongside Indonesian consumers by delivering relevant innovations.
Ha Sang-chul also emphasized the importance of the close connection between Indonesian consumers and Korean culture. Phenomena such as K-pop, Korean dramas, and Korean lifestyle have built a strong emotional bond with the local community. "A home is not just a space. A home is where life happens, and that is where our innovation should be present," he said in his opening remarks.
K-Wellness Experience with Shin Ye Eun
Shin Ye Eun invited guests and media to experience a home inspired by K-Wellness. During the event, she demonstrated how simple activities like caring for clothes, cooking, and spending time with family can be part of a healthier and more comfortable lifestyle. "For me, home is a place to rest and recharge after a busy day. Housewarming by LG shows how technology can simplify everyday small routines so we have more time to focus on ourselves and meaningful moments," said Shin Ye Eun.
Innovative Experience Zones at Housewarming by LG
At the Housewarming by LG event, there were various interesting experience zones to explore. In the Outer Wellness area, visitors could see products such as the LG WashTower and LG Styler designed to support clothing care as part of self-care routines. Meanwhile, in the kitchen area, LG showcased advanced cooking appliances including the InstaView Multi Door refrigerator, LG NeoChef Microwave Grill Inverter, and LG StanbyME 2, which support cooking activities and home entertainment.
Shin Ye Eun also conveyed that a comfortable home is one that can adapt to its occupants' needs. According to her, technology that simplifies daily activities will provide more time to enjoy moments with loved ones.
Introducing Affectionate Intelligence
Through this event, LG also introduced the concept of Affectionate Intelligence, an intelligent technology capable of understanding user needs. Emphasizing inspiration from Korean lifestyle (K-Lifestyle), LG hopes Shin Ye Eun's presence will encourage Indonesians to better understand a more personal, comfortable smart home experience that fits modern lifestyles.
The Housewarming by LG event was not just a product introduction but also an effort to connect technology with everyday life, so everyone can feel comfort and warmth in their own homes.
Source: https://inet.detik.com/consumer/d-8543970/shin-ye-eun-meriahkan-housewarming-by-lg-di-indonesia
