The Samsung Galaxy S26 series has set new sales records, leading the company to ramp up production for July. In a remarkable performance, Samsung sold 3 million units of the Galaxy S26 series in South Korea within just 118 days, which is less than four months. A significant portion of the demand has come from the Galaxy S26 Ultra, accounting for 70% of pre-orders.
Sales Milestones Compared to Previous Models
To put this achievement in perspective, the Galaxy S25 series reached the 3 million unit milestone by early August, which was six months post-launch. The earlier Galaxy S24 series took two months longer to hit the same target. This indicates a notable acceleration in consumer interest in the latest model.
Strong Pre-Order Performance
The Galaxy S26 series made a strong debut, recording 1.35 million units sold within the first week of pre-orders opening in Korea. This figure surpasses the previous record of 1.3 million units held by the Galaxy S25 series, which had an 11-day pre-order window.
Impact on South Korean Exports
According to the South Korean Ministry of Trade, Industry, and Energy, the export of wireless communication devices reached USD 9.9 billion in the first half of 2026, marking a 31.5% increase from the same period in 2025. This surge in exports is attributed not only to smartphones but also acknowledges the strong sales performance of the Galaxy S26 series.
Production Increase to Meet Demand
Due to the overwhelming demand for the Galaxy S26 series, Samsung has increased production for July from 1 million units to 1.5 million units, as reported by ETNews. This production boost is intended to satisfy both local and global markets.
The spike in demand seems to be driven by a combination of promotional events by Samsung and rumors regarding a potential price increase for the upcoming Galaxy S27 series, attributed to rising memory costs. As a result, sales on Samsung's official website and in open markets have tripled, leading to longer shipping times, with deliveries for the Galaxy S26 Ultra now pushed back to August.
Source: https://inet.detik.com/consumer/d-8569532/samsung-galaxy-s26-series-cetak-rekor-penjualan-produksi-ditambah
