In recent times, the shopping habits of gamers have undergone a significant transformation. Unlike before, where a single transaction sufficed, players now seek greater value from their purchases, desiring multiple rewards for every dollar spent.
Growth of Game Subscriptions
Marvin Yuliano, Senior Vice President of UniPin, has noted a remarkable increase in game subscriptions expected to begin in early 2025. These subscriptions, such as Weekly Diamond Pass in Mobile Legends, Fortnite's Battle Pass, and Xbox's Game Pass, offer enticing benefits that enhance the gaming experience, allowing players to gain more than just a one-time purchase.
Changing Expectations of Gamers
According to Marvin, today's gamers are not the same as those from a decade ago. In the past, players would buy a game disc, install it, and that would be the end of it. Now, the expectation is different. Gamers are interested in ongoing rewards, daily milestones, and additional achievements that keep them engaged. Marvin emphasized that the shift in behavior signifies a desire for continuous value, even from a one-time payment.
Introduction of Innovative Programs
In response to this evolving demand, UniPin has developed a new program similar to existing options like the Weekly Diamond Pass. This new approach aims to fulfill gamers' desires for enhanced benefits. Marvin explained that the goal is to ensure that with each payment, users can receive multiple forms of value from various sources.
Introducing Pixiepass
The program Marvin referenced is called Pixiepass. By purchasing a package from Pixiepass, gamers can gain several advantages, including UniPin Credits, vouchers, and double reward points. UniPin currently offers two packages: the "Go" package priced at 400,000 IDR, which is now available at a discounted rate of 300,000 IDR, and the "Gamer" package originally valued at 2.1 million IDR, now available for just 500,000 IDR during the promotional period.
For casual gamers who prefer lighter gaming experiences, the Go package provides 100,000 UniPin credits along with other value-added features, including discount vouchers for future purchases. Meanwhile, the Gamer package is designed for hardcore players who enjoy RPGs or 4X strategy games, offering substantial value for a fraction of the original cost.
As the gaming landscape continues to evolve, it’s clear that gamers are eager for more rewarding and engaging experiences from their investments.
Source: https://inet.detik.com/games-news/d-8595697/kebiasaan-belanja-gamer-berubah-ingin-dapat-reward-lebih-banyak
