The esports industry continues to captivate global automotive companies. Chinese electric vehicle manufacturer BYD has officially partnered with French esports organization Team Vitality, becoming the official vehicle supplier for the summer 2026 season. This collaboration marks a strategic move by BYD to expand its presence in the sports and entertainment sectors, following previous partnerships with renowned football clubs like Inter Milan, Manchester City, and Paris Saint-Germain.
Introducing the BYD Dolphin Surf
As part of this partnership, Team Vitality will utilize the BYD Dolphin Surf as its official operational vehicle. This fleet will facilitate the mobility of players, coaches, content creators, and staff across various divisions, including popular titles such as Rocket League, Tekken 8, Teamfight Tactics, Honor of Kings, Mobile Legends: Bang Bang, Chess, Fortnite, and Trackmania.
Celebrating Team Vitality's Recent Success
This collaboration comes at a significant time, as Team Vitality recently clinched the championship at the Mobile Legends: Bang Bang Women's Invitational (MWI) 2026 during the Esports World Cup (EWC) 2026 held in Riyadh. Their victory was propelled by the exceptional talents from Indonesia, previously part of Bigetron Era, including Vival, Vivian, Cinny, Chel, and Fumi Eko.
BYD's Commitment to the Esports Community
For BYD, which has previously partnered with organizations like Ninjas in Pyjamas (NIP), this collaboration serves as an excellent opportunity to showcase electrification technology to younger audiences. With esports' extensive reach and high engagement levels, it is seen as a vibrant platform for promoting innovative vehicle technologies.
The Growing Business Ecosystem of Esports
The entry of a major automotive player like BYD highlights the maturation of esports as a business ecosystem. The presence of global sponsors from outside the computer industry reinforces the sustainable business foundation for world-class esports organizations, further validating the industry's evolution.
Source: https://www.esports.id/read/byd-gandeng-team-vitality-kolaborasi-otomotif-dan-esports-kian-menguat-19076
