Recent reports indicate that OnePlus might cease its operations in the United States and several European countries within this week. If these rumors hold true, it could signify the end of OnePlus's journey as a globally recognized smartphone brand, known for its "flagship killer" reputation over the past decade.
Sources of the Rumor
The initial revelation came from German media outlet WinFuture, which has been cited by various tech news sources, including Android Police, GSMArena, Droid-Life, and The Verge.
According to these reports, OnePlus's parent company, Oppo, is expected to announce this decision in the coming days.
Official Response from OnePlus
As of now, OnePlus has not released an official statement regarding these claims. The Verge noted that the company has yet to respond to requests for comments about the rumors surrounding its potential exit.
Previous Speculations
This is not the first time this year that speculation regarding OnePlus's departure from the US and European markets has surfaced. Back in January, several American tech outlets reported that OnePlus was undergoing significant restructuring. At that time, OnePlus denied these claims, assuring that their operations in North America, including after-sales services and software updates, were continuing as usual.
However, subsequent reports have reignited similar speculation. In March, it was suggested that OnePlus might reduce its global presence, and in April, news broke that several senior executives from OnePlus's European and UK branches had left the company.
Future of OnePlus
During that period, OnePlus stated that it was reassessing its regional roadmap and product strategy in those markets. Recently, there have also been reports indicating that Oppo plans to unify its operating systems under ColorOS. If this plan materializes, it is expected that OnePlus's OxygenOS will be phased out as part of a broader business consolidation.
According to WinFuture's reports, OnePlus is likely to remain operational in China and India, but its status may shift to a product line under Oppo rather than a standalone global brand.
Impact on Future Product Launches
It remains uncertain whether this decision will affect the launch of OnePlus devices in other markets, including Southeast Asia. OnePlus was established in 2013 and gained widespread recognition following the release of its OnePlus One in 2014, boasting flagship specifications at a significantly lower price point than competitors like Samsung and Apple.
In recent years, OnePlus has increasingly integrated with Oppo, from merging research and development teams to aligning the codebases of OxygenOS and ColorOS.
If the rumors about exiting the US and European markets prove accurate, this would mark the most significant shift in OnePlus's history and signal the end of its global expansion that has spanned more than ten years.
Source: https://tekno.kompas.com/read/2026/07/14/08460007/oneplus-dikabarkan-tutup-operasi-di-as-dan-eropa-minggu-ini-akhiri-merek-global
