A significant consolidation is underway among smartphone brands under BBK Electronics, indicating a strategic shift in their operating systems. Following Pete Lau's announcement in 2021 about merging OxygenOS with ColorOS, recent leaks suggest that this integration is set to expand to Realme.
The Merging of User Interfaces
According to industry sources, efforts are now focused on creating a cohesive ecosystem by integrating Realme UI into the ColorOS framework. This means that Realme, along with Oppo and OnePlus, will eventually operate under a single unified operating system.
Strategic Cost Reduction
This move is seen as a strategy to minimize research and development (R&D) costs across the brands. By consolidating their software platforms, the companies can streamline operations and allocate resources more efficiently.
Global Brand Identity Changes
The implications of this merger are significant, as it marks a shift away from the independent operations of these brands. Signs of this operational change are becoming evident in various regions. For instance, it is anticipated that OnePlus and Realme will still maintain some overlap in the Indian market, while in other parts of the world, the distinctions between these brands may diminish significantly.
Impact on Consumers
As these brands move toward a singular operating system, consumers might notice less differentiation between them. This could lead to a more homogeneous experience for users, as they interact with a similar interface across devices from these major manufacturers. The merging of these platforms reflects a broader trend in the industry towards consolidation, potentially reshaping the competitive landscape in the smartphone market.
Source: https://inet.detik.com/consumer/d-8561361/realme-ui-bakal-digabung-dengan-oxygenos-ke-coloros
