Shifting Trends in Gamer Purchases
Recent insights reveal a significant transformation in how gamers approach their spending on games. Unlike in the past, where a single transaction sufficed, today's gamers are eager to gain more benefits from their purchases.
The Rise of Subscription Models
According to Marvin Yuliano, SVP of UniPin, there is an impressive surge in game subscription services anticipated at the beginning of 2025. These subscriptions include offerings like the Weekly Diamond Pass in Mobile Legends, the Battle Pass in Fortnite, and the Xbox Game Pass, all designed to provide enticing rewards for gamers.
From Single Transactions to Continuous Value
Marvin noted that the current generation of gamers is no longer satisfied with just a one-time purchase. He reminisced about earlier days when buying a game meant acquiring a disc, installing it, and that was the end of the experience. Nowadays, gamers seek ongoing engagement and rewards.
“Gamers want milestones, achievements, and additional rewards,” Marvin emphasized. This shift in behavior underscores a demand for sustained value, even after a single payment.
Introducing Pixiepass for Enhanced Benefits
In response to this evolving demand, UniPin has developed a new program similar to existing subscription models. The Pixiepass aims to fulfill gamers' desires for multiple rewards from a single purchase. By opting for a Pixiepass package, players can earn various benefits, including UniPin Credits, vouchers, and double reward points.
UniPin offers two distinct packages under Pixiepass. The first is the “Go” package, priced at Rp 400,000 but currently available for Rp 300,000 due to a promotional discount. This package is ideal for casual gamers who don’t require extensive value monthly.
The second option is the “Gamer” package, particularly suited for hardcore players engaged in RPGs or complex strategy games. This package, originally valued at Rp 2.1 million, is currently offered at a promotional price of just Rp 500,000.
“For those who enjoy casual gaming, our Go package provides 100,000 UniPin credits along with various additional values, including discount vouchers for future reloads,” Marvin explained. “The Gamer package offers significant value for those seeking a deeper gaming experience.”
This strategic shift in offerings highlights the gaming industry's responsiveness to consumer needs, showcasing how players are now more focused on maximizing rewards from their expenditures.
Source: https://inet.detik.com/games-news/d-8595697/kebiasaan-belanja-gamer-berubah-ingin-dapat-reward-lebih-banyak
