WhatsApp is aware that many users are struggling with a cluttered chat list, particularly due to numerous threads with messages from large businesses such as banks and airlines. In response to this issue, the messaging platform is reportedly testing a new feature aimed at decluttering users' main chat interface.
New 'Offers & Updates' Folder
According to recent reports, WhatsApp plans to introduce a dedicated folder titled 'Offers & Updates.' This folder will automatically store messages from large businesses after a specified duration, making it easier for users to manage their conversations. The feature is designed to help users keep their main chat list cleaner and more organized.
Testing Different Durations
WhatsApp is currently experimenting with various timeframes for how long messages will remain in the main chat list before being moved to the new folder. The maximum duration being tested is up to 24 hours. This flexibility will allow WhatsApp to determine the optimal timeframe for users.
User Control Over the Feature
Users will have control over this new feature, as they can disable it through the app's settings if they prefer not to use it. However, it is notable that WhatsApp will not provide an option for users to set a custom duration for when messages are moved to the folder. Users will need to either accept the predefined duration set by Meta or opt out entirely.
Future Plans for Small Business Messages
Currently, messages from small businesses and personal accounts are not included in this new folder. However, WhatsApp has indicated that it may consider extending this feature to messages from small businesses in the future, further enhancing the organization of chats within the app.
This initiative reflects WhatsApp's ongoing commitment to improving user experience and managing the increasing volume of messages from businesses. By implementing the 'Offers & Updates' folder, WhatsApp aims to streamline communication and reduce the noise in users' chat lists.
Source: https://www.gsmarena.com/whatsapp_is_planning_a_new_folder_for_messages_from_large_businesses-news-73967.php
