Meta, the parent company of popular platforms like Instagram, WhatsApp, and Facebook, has officially launched a new application called Seller. This app is specifically designed for users who actively sell products on Facebook Marketplace.
Features of the Seller App
The Seller app is equipped with a variety of tools aimed at helping users manage their businesses efficiently. Among its key offerings is the integration of Meta AI, which streamlines the listing process. Users can simply upload a photo of their product, and the AI will generate a title, description, and category, while also providing pricing recommendations.
Bulk Listing and Seller Home
Another significant feature is the bulk listing capability, allowing sellers to upload multiple products at once, which saves time compared to manual individual uploads. Additionally, the Seller Home interface provides an overview of important activities, such as orders that need to be shipped, unanswered buyer messages, and sales performance summaries.
Unified Seller Inbox and Performance Insights
The app also includes a Unified Seller Inbox that organizes conversations by product, making it easier for sellers to manage communications. Moreover, the Performance Insights feature displays valuable data, including impressions, clicks, buyer interactions, and sold products, enabling sellers to assess their business performance effectively.
Identity Verification for Sellers
In an effort to enhance security, Meta plans to implement mandatory identity verification for users wishing to register as sellers, particularly for high-risk and high-value items like electronics, vehicles, and real estate. Previously, Facebook users could quickly upload photos of second-hand items for sale within seconds, but now they will need to complete an official identification verification process, including ID scans and facial recognition.
This verification step aims to ensure that the accounts offering products belong to real individuals who can be held accountable, rather than automated bots or cybercriminals exploiting cloned or hacked accounts. Verified sellers will receive a special “Verified Seller” label on their profiles, improving their visibility in product listings as Facebook’s algorithm will prioritize these accounts.
Availability of the Seller App
Currently, the Seller app is available on the Apple App Store for iOS users aged 18 and older in the United States. There is no information yet on when the app will be accessible in other countries.
Source: https://tekno.kompas.com/read/2026/07/25/10400037/meta-luncurkan-seller-aplikasi-khusus-untuk-facebook-marketplace
