Grand Theft Auto 6 (GTA 6) is making headlines even before its official release. According to leading research firm Newzoo, the pre-order campaign for this latest installment from Rockstar Games has been labeled as the most powerful in the history of the gaming industry.
Impressive Pre-Order Figures
Recent analyses suggest that GTA 6 could achieve phenomenal sales figures, ranging from 37 million to 51 million copies in just the first week following its launch in November 2026. This massive enthusiasm was evident from the moment official pre-orders opened at the end of June.
Financial Insights into Pre-Orders
Newzoo's data indicates that approximately $180 million has been spent on digital pre-orders in the United States and five major European markets within the first week. When extrapolated globally, this figure is estimated to be around $260 million.
In terms of Indonesian Rupiah, this translates to an astonishing initial global expenditure of about Rp4.68 trillion, based on the current exchange rate of Rp18,000 per USD. Such a substantial figure lays a solid foundation for optimistic sales predictions.
Projected Revenue from GTA 6
If historical sales trends for previous sequels hold true, GTA 6 could generate around $4.5 billion (approximately Rp81 trillion) in gross revenue during its first week. Even in the most conservative estimates, the game is expected to earn around $3.3 billion (about Rp59.4 trillion).
Debunking Social Media Rumors
Newzoo's official report also refutes various unfounded rumors circulating on social media, which claim that GTA 6's pre-orders have surpassed $1 billion. Analysts emphasize that such claims are baseless and not supported by the actual data.
Contrary to what has been reported, GTA 6 has not yet made $1 billion from pre-orders, especially with 21 weeks remaining before its launch. This notion is deemed unrealistic. Based on previous pre-order patterns, such a scenario has never occurred and is unlikely to happen soon.
Rockstar's Marketing Strategy
To date, Rockstar Games has been relatively reserved in sharing gameplay snippets or new promotional videos. However, this calm and strategic marketing approach seems to have successfully kept the global community's curiosity alive.
As the gaming world watches closely, GTA 6 appears well-positioned to set new records, with its larger community base compared to a decade ago at the launch of GTA V. November is fast approaching, and all eyes are on Rockstar to see if they can convert this excitement into a historic achievement.
Source: https://www.esports.id/read/gta-6-cetak-rekor-pre-order-dan-diprediksi-terjual-51-juta-kopi-di-pekan-pertama-19042
